Frequently asked questions:
Do I need an appointment?
We do suggest appointments for bridal and bridesmaid selections. We work one on one with each bride to provide the highest level of customer service.
For mother of the occasion and bridesmaids; an appointment simply ensures there are dressing rooms reserved as well as a consultant to review color and fabric choices. We will always try to accommodate walk-ins but our boutique dressing room space is limited, especially at weekends.
To make an appointment, please call or email us. Let us know your wedding date, what products you are interested in viewing and your preferred appointment dates and time. Saturdays book up fast, so be sure and call at least a week in advance 904.241.9420.
Each appointment lasts about an hour: You will have a dressing room for that hour. For bridal appointments: A consultant will be assigned to you to help in your selection of the perfect gown! For all other appointments, you may use a consultant as much or as little as you prefer.
Please don't bring more than three people with you on your first appointment. Too many opinions prove to be counterproductive and often times frustrating for the bride. We recommend you bring with you one or two trusted decision-makers for the bride. If you are not able to make the decision that day on which gown is the perfect gown for you; we will record your top favorites and make a follow-up appointment for you.
A few policies of ours:
How long do your dresses take to order?
Bridesmaid dresses usually take 12 weeks for production. Most bridesmaids will need some alterations. The dresses are ordered on a size chart, so you should plan on receiving your dresses in about eight weeks before your wedding. A five month total lead time is ideal. However, if you have less time; we can usually expedite an order by placing a 'rush'. Each vendor has a charge for this service.
Bridal gowns take 4 - 6 months for production. Adding in time for alterations, the ideal lead time is eight months. As with bridesmaids; most gowns can be rushed for a fee.
What if I have bridesmaids out of town?
We can certainly accommodate them. They can get measured by any tailor or bridal shop near them and simply call or email us with the information. We can discuss sizing, shipping and payment by phone. We aim to make it as easy as possible.
In what price range are your bridesmaids and bridal gowns?
Our bridal gowns range from $200 - $2500. Our bridesmaids dresses range from $110 - $350. The various factors that determine pricing are fabrics, style and level of detailing. We strive to carry gowns to fit most every brides budget.


